Building an SDR function without a six-month ramp

Hiring, onboarding and ramping an SDR typically takes months before the first reliable pipeline shows up. Many companies cannot wait that long.

Run it first, then hire

Start with an embedded outbound team that already has the playbook, tooling and cadence. Use the first quarter to learn which segments and messages work.

Hand over what works

Once the motion is proven, hire into it. New reps inherit tested sequences, call scripts and a qualification model instead of starting from zero.