Write your ICP on one page, then test it in two weeks

An ICP that lives in a 30-slide deck does not help a rep decide who to call on Monday morning. It needs to fit on one page.

The one-page ICP

Firmographics (industry, size, region), a trigger event that creates urgency, the buying committee by role, the pain in their words, and three disqualifiers. That is it.

Test it fast

Build a list of 200 accounts that match. Run a two-week outbound sprint across calls, email and LinkedIn. Measure reply and meeting rates by sub-segment. The data will tell you which part of your ICP is real.